ChocolateBet: October 2, 2006

Chocolate of the Day:

2 bars
Cocoa Via (Mars)
Crispy Chocolate Bar(s)
Very Good
Weight: .71 oz. each x 2 bars = 1.42 oz. total
Calories: 90 x 2 = 180 calories for 2 bars
Purchased from: Walgreens, (Sunnyvale or Santa Clara?), CA

These Cocoa Via chocolate bars are very satisfying - in a way that I find difficult to describe. It's as if the folks at this Mars division managed to concentrate the right cocoa blend and mouth feel with whatever those good substances are in chocolate that make us feel so great, into a perfect little chocolate product.

As I've commented previously (Sept 18, 06), I have this concern about whether the company's somewhat unique marketing approach (putting these boxes of 5 individually-wrapped Crispy Chocolate Bars in the health foods section of stores) will work. Consumers may or may not be ready to look for their chocolate in the health food section. So I'm trying to sample these bars while they're around. I've even stockpiled a few boxes, just in case.