Monday, September 17, 2007

ChocolateBest: September 25, 2006

I'm back to working on my Whole Foods chocolate stash again.

Today's chocolate is a "dark chocolate toasted pistachio" item. It is very good. I was so happy to find the new Whole Foods chocolate counter, that I whipped out my disposable camera to take a photograph. I was soon told that this was a no-no, and a woman (who I'm guessing was a manager there) appeared and asked me, politely, what the heck I was doing there. I tried to explain the whole chocolate bet thing. She didn't really look sold on this concept, and a trace of concern remained on her face during the entire conversation.

Note to self: be aware that some places are probably concerned about intellectual property theft - of their designs, display cases, and perhaps other product/marketing attributes I haven't even imagined. I live and work in silicon valley, so I should have been more sensitive to (or more clueful about) these concerns I suppose. There may indeed be big money or maybe even some form of national security at stake here.

Digression...Influential figures have gotten involved in matters of state and chocolate before. I remember reading about an official in the Catholic Church a few centuries back (when chocolate was still sort of newly arrived in Europe from the New World) making a ruling on chocolate and Lent. You didn't have to give up chocolate for Lent, because it was considered a beverage (still at that point, and hadn't evolved into solid form yet). Or maybe this isn't exactly right, but something like this made someone's history notes somewhere.

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