Sunday, September 21, 2014

MacroBar - Chocolate Peanut Butter - Sept. 21, 2014

Chocolate of the Day: 

GoMacro Inc.
MacroBar - Protein Pleasure Peanut Butter Chocolate Chip bar
Good - Good +
Weight: 2.5 oz. (71 g.) in total bar
Calories: 290 calories in 1 bar
Cost: $3.59 for 1 bar
Purchased from: Country Sun Natural Foods, Palo Alto, CA

Protein and health bars seem to use very long names to connect with their customers. Today's chocolate item was an organic, vegan, macrobiotic*, Non-GMO, gluten free and pareve, MacroBar Protein Pleasure Peanut Butter Chocolate Chip bar (whew, there, I've said it) from GoMacro Inc. (Viola, WI).

The company operates off several guiding principles including "No Sacrifices." That is, don't give up taste for nutrition, and don't give up nutrition for taste. I'd say they've succeeded here.

This Peanut Butter Chocolate Chip protein (12 g.) bar was fresh and chewy, with an authentic peanut butter taste, and a generous sprinkle of large chocolate chips -- that helped concentrate the chocolate flavor. A better tasting protein bar in this category than most.

Today was Day #5 of Chocolate and Peanut Butter Theme Week.

*Macrobiotic(s), a term first coined in 1797 by a German physician, became popular in the 1900s in the U.S., and refers to a diet of whole foods, often whole grains and vegetables, that are balanced -- with occasional reference to yin and yang forces.
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