Hijita Chocolateria - Pink Maiz - 70% Dark Chocolate with Heirloom Pink Masa White Chocolate (bar) - Mar. 19, 2026

Chocolate of the Day

Hijita Chocolateria
Limited Edition - Pink Maiz - 70% Dark Chocolate + Heirloom Pink Masa White Chocolate (bar)
Good ++
Weight: 2.1 oz. (60 g.) in total bar
Calories: 326 calories (estimate) in 1 bar
Cost: $16.00 for 1 bar (double check)
Purchased from: Online order from Hijita

Welcome to Day #3 of Chocolate & Mexico Theme Week.

Today's Limited Edition - Pink Maiz - 70% Dark Chocolate with Heirloom Pink Masa White Chocolate (bar) was from Hijita, LLC (Austin, TX). 

The company offers Mexican-inspired chocolates (bars and drinking chocolates molded into elegant sculptural shapes) that highlight Mexican cacao and flavor inclusions. (The cacao for the dark chocolate in today's bar was from cacao producer Agua Escondida (Comalcalco, Tabasco, Mexico.)

Aroma and flavor notes for this dairy-free, limited edition, two-toned (light mauve-pink atop an ebony base) bar included: chocolate-y chocolate (dark chocolate cake); faint, diffuse fruit (dark berries, very faint citrus); and very faint nut (almond/almond butter). 

The chocolate initially tasted relatively bold in flavor and a little tart (tart berry, citrus). But, when I re-sampled the two layers separately, the 70% dark chocolate base tasted like (relatively smooth) rich, dark chocolate cake; and the upper pink maiz layer was creamy and relatively mild. I'm not sure why the first bite was slightly intense/tart. 

The well-executed flavors and the two layers seemed to harmonize and calm each other a bit after a few bites that blended the two layers. And I kept imagining guitar playing in the background. (Sometimes foods can conjure images, memories and even sounds.) Chocolate magic.

Texture: smooth dark chocolate base, topped with a slightly creamier white (pink) chocolate. I was impressed at the smooth and creamy texture(s). There was no graininess from the pink* masa harina (corn flour), almond (flour) or ground cacao beans in this smooth blend. (It was as creamy as milk chocolate, but contained no dairy.)

I appreciated the balanced complexity, the dark berry notes in the dark chocolate and the thoughtful sourcing of single origin ingredients (from farms in Mexico when possible). This was an attractive, Mexican-inspired dessert in a bar that wasn't over-sugared/too sweet. (Thank you!)

Note: sadly, when I checked the Hijita website today, this bar was sold out.

Ingredients: Mexican Cacao, Heirloom Pink Masa Harina, Almond Flour, Cacao Butter*, Unrefined Cane Sugar* (* Certified Organic)

Allergen-related information: Contains Almonds. Made in a facility that processes Peanuts & Tree Nuts

*Pink Masa is an heirloom variety of corn, typically cultivated/grown at higher altitudes. The soft pink color is from naturally occurring anthocyanin pigments. Freshly harvested cacao beans also contained purple-pink coloration (from these same natural pigments) if you cut them open; although they lose much of this color after cacao beans are processed (fermented, roasted). This ingredient was sourced from Mercado Sin Nombre, in Austin, TX.

Other food sources with anthocyanin include: dark berries and red/purple grapes. The antioxidants from these pigments are frequently cited as offering health benefits.