Monday, March 14, 2016

Clif Bar - Chocolate Brownie bar - Mar. 14, 2016

Chocolate of the Day: 

Clif Bar and Company
Chocolate Brownie bar
Good - Good +
Weight: 2.4 oz. (68 g.) in 1 bar
Calories: 250 calories in 1 bar
Cost: $1.00 (sale) for 1 bar
Purchased from: Safeway, Palo Alto, CA

Welcome to Day #7 of Chocolate Brownie Week.

Today's Chocolate Brownie bar was from Clif Bar and Company (Emeryville, CA).

The company's line of substantial bars, made with rolled oats, have long been found in outdoor stores, where they've been popular for years with climbers, cyclists, hikers and other active types. I found this one in the local supermarket.

Gary, the founder and owner of Clif Bar and Company, named the company after his father, Clifford. The creation of the first bars was driven by a desire for a better energy bar. And, Gary remembers, after a 175-mile bicycle ride (where other energy bars failed to satisfy), and "countless hours in mom's kitchen," the company was founded (in 1990) and Clif bars came into being.

There are now more than 20 different Clif bar flavors plus a few seasonal ones.

This slightly chewy Chocolate Brownie bar provided a hearty way to start the day. Made with organic, rolled oats it had some of the characteristic texture and heft of an "oat" bar, and some of the chocolate richness of a brownie, without as much sugar.

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