Distributed by Clif Bar and Company
Luna High Protein Bar - Chocolate Walnut Fudge
Weight: 1.59 oz. (45 g.) / 9.54 oz. (270 g.) in total box of 6 bars
Calories: 170 calories in 1 bar
Cost: $3.49 for 1 bar
Purchased from: Grocery Outlet Bargain Market, Palo Alto, CA
Welcome to Day #6 of Chocolate Snacks Theme Week.
This Luna Chocolate Walnut Fudge bar was Distributed by Clif Bar and Company (Emeryville, CA). The bar was part of the company's High Protein Bar lineup.
The 12 grams of protein in this protein bar was supplied by soy protein isolate, the first ingredient listed (followed by sugar).
The fun flavors of chocolate (cocoa) and nuts (tiny bits of walnut + macadamia nut butter) took a back seat to the soy protein and sugar. This was a snack bar more serious in its intentions than most. However, protein apparently cut the effects of sugar, as this gluten free bar was also labeled low glycemic.
Spearheaded by Clif Bar and Company co-owner, Kit Crawford, the company launched the Luna product line and initiatives (LunaFest film festival, Luna Chix Pro Team) in 1999. The Luna bar was one of the first nutrition bars marketed to women, and multiple flavors have been created over time.