Friday, November 4, 2016

Kifa Bars - GOTCYA bar - Nov. 4, 2016

Chocolate of the Day: 

Kifa Bars
"Gotcya" bar
Weight: 1.7 oz. (48 g.) in 1 bar
Calories: 212 calories in 1 bar
Cost: $2.95 for 1 bar
Purchased from: ZombieRunner, Palo Alto, CA

Welcome to the last day (Day #7) of Trick or Treat Theme Week.

Today's "GOTCYA" bar was from Kifa Bars (Carlsbad, CA). GOTCYA stands for Gooey Organics, Touch of Chocolate, Yummy Almonds.

Kifa Bars founder, Linda Dance Orme, wanted to create a line of better tasting line of healthy bars with understandable ingredients lists.

Orme sells her "premium, hand-crafted, whole food" bars made with "real food, raw power" on-line and through retailers.

Two Kifa bars have chocolate in them.*

Today's whole foods bar (with visible almonds, cocoa-tinged rice and seeds) was lightly chewy and sweetened with dates and honey. It was also Gluten, Dairy and Soy Free.

At $2.95 per bar, this Kifa Bar exceeds the price of most mass market Halloween treats or candies. However, I enjoyed it as part of my personal post-Halloween haul.

More big candy companies have moved away from artificial ingredients (flavors and colors) and are "simplifying" their ingredient lists. The consumer has spoken. Many smaller start-ups have been successful selling healthier bars with chocolate. The fact that one can buy decent-tasting, allergen free or raw bars to hand out to children (if you wanted or needed to), shows we've come a long way in the past few decades.

* The company also makes a SMASCH Paleo bar with chocolate (seeds and nuts, chocolate, honey).

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