Tuesday, November 17, 2009

ChocolateBet: November 17, 2009

Chocolate of the Day:

1 small bar
Oh Henry! candy bar
Good +
Weight: 1 oz. (28 g.) (estimate)
Calories: 125 calories (estimate)
Cost: $ (part of Halloween assortment bag)
Purchased from: Walgreens, in Palo Alto, CA

This small Oh Henry! candy bar came from my Halloween candy bowl. I've been working on the leftovers for the last few days.

Nestle owns a flock of popular chocolate bars that have become Halloween staples. Nestle acquired the name and/or rights to distribute this candy bar in the U.S. more than 20 years ago. (The Oh Henry! name is almost 90 years old, and the bar was developed in the U.S.)

Taste is important; but for a brand name to live this many decades, it needs the backing of a large marketing budget, a rabid local following, or a clever tie-in to something attractive. Or, sometimes a company gets lucky. There are dozens of different Kit Kat bar flavors (ramune soda, caramelized potato to name a few) sold in Japan. Apparently Kit Kat (a 73+-year old brand, licensed and made by Nestle in Japan) is similar to a Japanese phrase for you will surely be a winner (kitto katsu), and has become a pre-exam talisman for students, potential lottery winners and others hoping for some good fortune. Unfortunately the wheat (wafer) in these bars will prevent me from eating a lot of these, but good luck to all of you out there.

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